Sony’s “PlayStation Europe” division attracted controversy for releasing an advertisement on Twitter which was entirely in Arabic.

“أصبحت تخفيضات PS Store في يناير متوفرة الآن، فاستفد من عروض رائعة على PlayStation Store,” the ad tweeted from PlayStationEU read.

The text translates to, “PS Store sales for January are now available, take advantage of great deals on PlayStation Store.”

The link takes you to a page which is entirely in Arabic:

“Seems like an explosive deal,” one Twitter user said.

Here’s a screenshot of some of the reactions:

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