During Thursday’s edition of Louder with Crowder, it was revealed the beer brand Bud Light paid transgender TikToker Dylan Mulvaney $185,000 to take part in the biggest marketing campaign flop in recent American history.

The Bud Light-Mulvaney partnership ended up costing the company hundreds of millions of dollars after people across the globe revolted against the trans agenda being forced down their throats.

According to the show’s host Steven Crowder, his team was sent a document showing the amount of money Bud Light paid the influencer.

Crowder also noted the large payment means the beer company was likely planning on releasing more ads featuring Mulvaney before the epic backlash took place.

The beer brand is still trying to recover from the Mulvaney debacle, with Anheuser-Busch InBev’s U.S. chief marketing officer announcing this week he’ll be resigning at the end of the year and Bud Light recently locking up a massive contract with the UFC.

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