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Some Bud Light salespeople are struggling as frustrated Americans are using “car horns, middle fingers and jokes” to mock the company during an ongoing boycott, according to a recent report from ABC News.
Many frontline Bud Light salespeople who rely on commission and are also losing out on business as a result of the boycott.
“This has really, really killed a lot of the guys who are commission-based. That’s who it’s really hurting,” one supervisor told ABC News. “There’s nothing they could’ve done — this was thrown in their faces.”
More than seven weeks have passed since Bud Light sales tanked after it was revealed that the company partnered with Dylan Mulvaney, a transgender influencer.