A Calvin Klein ad featuring a morbidly obese “trans man” posing in a sports bra has sparked massive backlash after going viral online.

Calvin Klein, which made its brand famous for its toned and fit half-naked models, shared a promotional photo of a bearded biological female named Bappie Kortram, who identifies as a man, wearing a sports bra as her hairy belly protrudes out of her unzipped blue jeans.

Bappie is apparently represented by a number of modeling agencies, including British Zebedee Talent, who described her as “a trans man who has not had top surgery yet.”

The ad gained attention after Dr. Anastasia Maria Loupis condemned the LGBTQ ad campaign on Twitter, saying, “Calvin Klein wants to go broke.”

Calvin Klein wants to go broke. pic.twitter.com/6pOBKKNMx3

• Click here to visit Banned.Video!

— Dr. Anastasia Maria Loupis (@DrLoupis) May 23, 2023

Many users agreed, noting this new brand ambassador is a far cry from the company’s usual male and female models typical of the brand.

Hard choice pic.twitter.com/WI6BbQfPvO

— CJ (@BocaRed561) May 23, 2023

Not sure why they need to go this far just to force an ideology that most don't even want.

— Tiki Mufasa (@TikiMufasa) May 23, 2023

Calvin Klein is a company that wants to stop making money.

— Bob Is Here To Explain (@ExplainThisBob) May 23, 2023

Those were the days, my friend
We thought they'd never end… https://t.co/lUkHtCRqsl pic.twitter.com/c58BECHZbh

— Victor (@VictorSAzria) May 23, 2023

In their bid to appease a tiny minority they’re alienating a huge majority!

— Warraich (@Says_Warraich) May 23, 2023

From this to that!😬 pic.twitter.com/vypm8Iq26k

— Ari Carrington (@ari757) May 23, 2023

This comes as numerous brands like Bud Light, Target, Ford, Adidas, and The North Face are facing widespread backlash for virtue-signaling LGBTQ and trans marketing ahead of Pride Month in June.

Adidas came under fire last week for promoting a biological male bulging out of a female swimsuit ahead of Pride Month.

Adidas has launched a new women’s swimwear range for the brands ‘Pride Collection’ featuring male models wearing sports bras and women’s swimsuits.

Here is a video advertising their new women’s collection 👙⬇️💬 pic.twitter.com/3tKgNbwDKP

— Oli London (@OliLondonTV) May 17, 2023

Target, meanwhile, has hidden its LGBTQ products for children at the back of the store to minimize exposure following an “emergency call” among its executives on Tuesday.

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