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Twitter, Elon Musk’s social media platform, is about to undergo a major rebranding. Musk has announced that the platform’s name will soon change to “X,” and all bird symbols, a long-standing logo for the platform, will be phased out.
The Verge reports that Musk took to Twitter to announce the upcoming changes, stating, “Soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” The tech mogul has been steering Twitter through a series of changes since acquiring the platform last year for a massive $44 billion — even though about half his purchase price has already been wiped out.
In a series of tweets, Musk also hinted at a potential change in the platform’s default color. “Paint It Black,” he posted, followed by a user poll asking whether the platform’s default color should be changed to black. He further added, “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
The decision to incorporate an “X” into the logo aligns with Musk’s penchant for the letter, which has been a recurring element in his various ventures. From X.com, the original name for Paypal, to SpaceX, the private American aerospace manufacturer and space transportation company, the “X” has been a consistent feature in Musk’s corporate and product names.
