The Target corporation is directing its stores in the south to move LGBTQ merchandise away from front displays to avoid customer outrage that could precipitate into a “Bud Light situation.”

Target locations across the country have rolled out massive June Pride month displays with items this year ranging from “tuck friendly” bathing suits for “trans” kids to mugs that say “gender fluid.” 

A Target insider told Fox News that corporate in an “emergency call” ordered stores to move back the displays amid growing fears the company could succumb to backlash akin to the nationwide boycott against Bud Light over its partnership with trans activist Dylan Mulvaney.

“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” the Target insider said.

“We call our customers ‘guests,’ there is outrage on their part. This year it is just exponentially more than any other year,” the Target insider continued. “I think given the current situation with Bud Light, the company is terrified of a Bud Light situation.” 

The Target insider said the call was unusual because the company “rarely” makes decisions like that.

“The call was super quick, it was 15 minutes. The first 10 minutes was about how to keep your team safe and not having to advocate for Target. The last five was, ‘Move this to the back, take down the mannequins and remove the signage,’” the insider said.

“It’s all under the guise of trying to increase swim sales,” the insider added. “Everyone was like, ‘Thank God,’ because we’re all on the front lines dealing with it.” 

Target’s LGBTQ merchandise for kids has come under intense scrutiny in recent days after people have been posting videos on social media complaining about the blatant groomer tactics ahead of June “Pride Month,” which corporations now universally celebrate.

But the backlash on social media over Target’s ridiculous Pride products marketed for children has reached a fever pitch.

Target has gone completely woke. They’re now selling tucking and binding clothing for little kids. pic.twitter.com/MQZ1YDhm0f

— Libs of TikTok (@libsoftiktok) May 23, 2023

It’s difficult to find clothes that reflect my adherence to Radical Gender Theory. Thank you @Target for helping me let the world know that I am a Super Queer and my feet are Transwomen feet! 🏳️‍🌈🏳️‍⚧️ pic.twitter.com/m1Z83WdfhD

— 🌈 Tess T. Eccles-Brown, PhD – she/they 🇺🇦 (@TTEcclesBrown) May 13, 2023

Matt Walsh calls for a boycott of Target:

“What Target is doing is far worse than anything Bud Light did. They are selling chest binders and ‘tuck-friendly’ bathing suits for children… We did it with Bud Light. Now it’s Target’s turn.”pic.twitter.com/jihC4Kt0WN

— Citizen Free Press (@CitizenFreePres) May 16, 2023

Target is also under fire over its partnership with a trans Satanist artist who promotes “Satanist Pride” products.

Even by the standards of woke corporations, @Target‘s partnership with a satanist to push the trans agenda on children is remarkable.

The next time @Target comes begging for help, Republicans should respond, “best of luck.” pic.twitter.com/u5bpPzJeIM

— Tom Cotton (@TomCottonAR) May 23, 2023

.@ClayTravis joined @dagenmcdowell & @SeanDuffyWI to discuss⬇️

💥Target facing backlash for selling clothes from a satan loving designer.

💥Female track runner appears to give a thumbs down after getting beat by a biological man. pic.twitter.com/ivOQuGxHfr

— OutKick (@Outkick) May 23, 2023

Why did @target hire a Satanist to design pieces for their recent “Pride” clothing line?

WTF👉🏽”Satan loves you and respects who you are… LGBTQIA+ people are so often referred to as being a product of Satan or going against God’s will, so fine. We’ll hang with Satan instead.” pic.twitter.com/FLsNZNzHNa

— Scarlett Johnson (@scarlett4kids) May 20, 2023

The fact Target is reportedly opting to hide its Pride merchandise rather than discontinue it altogether exposes the corporation’s lack of principle by appeasing both sides of the cultural debate — it’s all about profit.

Meanwhile, Ford is also suffering backlash over its Pride Month ad it claimed was “redefining tough” by featuring a rainbow-colored truck in solidarity with the LGBTQ movement.

Fortunately, the years-long corporate pandering and prostration before the altar of Pride Month is finally starting to damage their bottom line.