The North Face apparel company has released an ad featuring a mustachioed drag queen encouraging children to “come out” as LGBTQ while promoting a new “Pride” collection.

The outdoor clothing company recruited a “real-life homosexual” named “Pattie Gonia” to push its “Summer of Pride” collection.

“We are here to invite you to COME OUT,” Gonia exclaims. “…in nature with us!”

The North Face has decided to release an ad featuring a drag queen to market a Pride Month collection to children.

Because nothing says rugged outdoorsman like pushing gender confusion onto kids.

Find new outdoor apparel brands on the @officialpsq app
pic.twitter.com/KSbD54BJex

— Michael Seifert (@realmichaelseif) May 24, 2023

“We like to call this little tour our Summer of Pride! This tour has everything: hiking! community! art! lesbians! lesbians making art! Last year, we gay sashayed and celebrated pride across the nation!”

The North Face’s Summer of Pride tour will stop in Salt Lake City, UT; Atlanta, GA; Portland, OR; Denver, CO; Columbus, OH; and San Francisco, CA.

This latest Pride/trans corporate virtue signal comes as companies like Anheuser-Busch, Target, and Ford face backlash and boycotts over trans and LGBTQ messaging.

Target just held an “emergency meeting” on Tuesday to address the PR fallout regarding its children’s clothing that promote “tucking” and other LGBTQ nomenclature as well as its now-ended partnership with a trans Satanic artist.

Anheuser-Busch in particular lost nearly $16 BILLION so far amid boycotts for its Bud Light partnership with trans activist Dylan Mulvaney.

The shift in public attitudes about corporate LGBTQ campaigning has anti-trans activists like Matt Walsh looking forward to Pride Month, which has hijacked the month of June.

The goal is to make “pride” toxic for brands. If they decide to shove this garbage in our face, they should know that they’ll pay a price. It won’t be worth whatever they think they’ll gain. First Bud Light and now Target. Our campaign is making progress. Let’s keep it going.

— Matt Walsh (@MattWalshBlog) May 24, 2023