The apocalypse has become big business. And it’s getting bigger every day.
In the ’50s, homeowners fearing Communist attacks built bunkers in their backyards and basements, hung up a few “God Bless Our Bomb Shelter” signs and called it a Cold War.
But today, Americans en masse are again preparing for the worst—and Communists are just about the only thing not on their list. What is? Terrorist attacks, a total economic collapse, perhaps even zombie invasions. Or maybe just a complete societal breakdown after this November’s scorched-Earth presidential election.
But this is not your Uncle Travis’ guns-and-canned-foods-militia vision of Armageddon preparedness. While the fears of survivalists and so-called preppers are modernizing, so too are their ideas and methods of refuge.