JoNel Aleccia
March 3, 2014

Public health messages aimed at boosting childhood vaccination rates may be backfiring, a new report finds.

Current efforts that use scientific studies, vaccine facts and images and stories of disease-sickened kids actually increased fears about vaccine side effects among some parents. Even when they successfully refuted claims about a link between vaccines and autism, they made parents who were the most wary less inclined to inoculate their children.

That’s according to a study published Monday in the journal Pediatrics, which raises questions about the effectiveness of well-funded public health vaccination campaigns and the difficulty of swaying vaccine views, particularly when they’re entrenched.

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