Steve Ander and Art Swift
December 26, 2013

Less than half of Americans say they have heard of the “If You See Something, Say Something” slogan, part of a government campaign designed to raise public awareness of signs of terrorism and terrorism-related crime. An even smaller percentage correctly identify it as targeting terrorism and crime.

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The U.S. Department of Homeland Security (DHS) licensed the use of the slogan in 2010. DHS has awarded millions of dollars in federal grants through its collaborations with dozens of states, cities, sports teams, and other organizations to spread the campaign across the U.S. Yet, a Dec. 17-18 Gallup poll finds that a majority of Americans (55%) have never heard of it.

Residents in Eastern States Much More Likely to Recognize Campaign

Despite DHS’ national rollout of this slogan with its partners, large differences in awareness exist across regions, specifically between the East (64%) and the West (37%).

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