We’ve all seen it — or perhaps we’ve even been “that parent”: A child falls off the teeter totter while his dad is engrossed in work email, or a toddler in the coffee shop screams for another cookie, while her oblivious mom texts away.

The pervasiveness of smartphones seems to have ushered in a new era of distracted parenting, says pediatrician Michael Rich, MD, MPH, founder and director of the Center on Media and Child Health at Boston Children’s Hospital.

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