Lori Tobias
The Oregonian
August 16, 2013

The lunch specials on this summer day at Local Ocean Seafoods come with an added bonus — QR codes — the symbols that tech savvy people know to scan with their smartphones for something extra.

In this case, that new technology connects them to an old-fashioned idea — buying right from the provider. Or almost.

It’s called Fish Trax Marketplace and it’s as good as meeting the fishermen who landed the catch. Scan the code and there’s the captain. Click another tab and there’s the vessel. Tap a third and you’ll meet the dealer. There’s a place for leaving comments, too.

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