Google unified privacy settings unsettle users, but exiting their platform can be difficult for some

Cecilia Kang
Washington Post
February 28, 2012

Google, I wish I knew how to quit you.

That’s the frustration felt by Patience O’Connor, who has put much of her sensitive personal and professional information on Gmail and other Google programs and doesn’t want the company to use that data to create a detailed profile of her.

O’Connor said she’s overwhelmed by the thought of starting over with a new e-mail service, transferring her contacts, and combing through thousands of messages to retrieve family pictures and legal documents.

That’s what Google and other Web firms are counting on as they tap consumers for more information about their lives, analysts say. Once you’re hooked on one service, it’s hard to switch.

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