Philip Morris International wants to move smokers away from conventional cigarettes to a new product that’s heated rather than burned — but first it needs a green light from the government.
It has petitioned the Food and Drug Administration (FDA) for approval to sell IQOS, which it calls a “less risky” smoke-free tobacco product, in the United States.
The rechargeable, electronic device is already on the market in 25 countries, including Japan, and heats a tobacco stick enough to release a nicotine vapor without burning the tobacco.
Because the tobacco is heated instead of burned, the company says it cuts the harmful cancer-causing chemicals found in a combustible cigarette by 90 to 95 percent.
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