Fox News
October 20, 2009
The Obama campaign’s press strategy leading up to his election last November focused on “making” the media cover what the campaign wanted and on exercising absolute “control” over coverage, White House Communications Director Anita Dunn told an overseas crowd early this year.
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In a video of the event, Dunn is seen describing in detail the media strategy used by then-Sen. Barack Obama’s highly disciplined presidential campaign. The video is footage from a Jan. 12 forum hosted by the Global Foundation for Democracy and Development in the Dominican Republic.
“Very rarely did we communicate through the press anything that we didn’t absolutely control,” Dunn said, admitting that the strategy “did not always make us popular in the press.”
