President Donald Trump said Tuesday that Nike sent a “terrible message” this week by making former NFL quarterback Colin Kaepernick one of the faces representing the 30th anniversary of the company’s “Just Do It” campaign. But he also said the company’s ability to make its own business decisions “is what this country is all about.”
“I think it’s a terrible message. Nike is a tenant of mine. They pay a lot of rent,” Trump said, referring to Niketown New York, which is — for now — located at 6 East 57th Street in New York City.
On Monday afternoon, Kaepernick tweeted an image from Nike’s campaign, with the words, “Believe in something. Even if it means sacrificing everything.” written across the athlete’s face.
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Despite that, Trump acknowledged that it’s Nike’s right to make its own business decisions.
“As much as I disagree with the Colin Kaepernick endorsement, in another way — I mean, I wouldn’t have done it,” Trump said.
“In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it.”