Twitter promoted a post advocating for female genital mutilation (FGM) this week, after building a history of blacklisting promoted ads from pro-lifers, before claiming it was an “error.”
The tweet, which was made by Dawoodi Bohra Women for Religious Freedom (DBWRF), attempted to make FGM, named “khafz” by the group, look like a normal and safe practice.
“My daughters have also undergone khafz, and they’re growing up as perfectly as other children of their age,” declared the post, which included video testimony of the mother. “As a mother, I can never do anything to harm them.”
"My daughters have also undergone khafz, and they're growing up as perfectly as other children of their age. As a mother, I can never do anything to harm them" says Arwa Sohangpurwala, Chartered Accountant, Kolkata.#FCisNotFGM#VoiceOfADawoodiBohraWoman pic.twitter.com/t2MIPAf2Zk
— DBWRF (@dbwrf) September 9, 2018
Despite complaints about the post, Twitter allowed the group to “promote” the post — a paid advertisement — which enhances the reach of the post and placed it on the timelines of users who do not follow the account or seek the content out themselves.