Twitter is to start monitoring the other apps that you download to your mobile phone and use that data to help sell advertising.

The company says it’s about making a “more personal Twitter experience for you” so that it can deliver “tailored content that you might be interested in”.

Twitter will only collect the list of names of apps you install – your “app graph” data – rather than the content within those apps, but it’s still a little creepy.

Presumably it will be able to start finding similarities between people who download similar apps, and perhaps help Twitter sell ads to app developers keen to get more downloads – something that Facebook monetises very effectively.

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