British retail sales grew at the weakest pace for any November since 2011 as hopes of a surge from Black Friday discounts fell flat, according to a survey from the British Retail Consortium on Tuesday.

The BRC said the total value of retail sales between Nov. 1 and Nov. 28 was 0.7 percent higher than in the November period of 2014, slowing from a meagre 0.9 percent the month before.

In its previous survey the BRC had speculated that shoppers were holding fire for Black Friday at the end of November — a day of U.S. sales promotions which has been adopted by British retailers in recent years.

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