Goldman Sachs is getting more serious about finding ways for its clients to invest in cryptocurrencies.

The Wall Street giant enlisted Justin Schmidt, a former trader, to be the first head of digital asset markets in Goldman’s securities division. Schmidt began his role on April 16.

“In response to client interest in various digital products, we are exploring how best to serve them in the space,” Goldman Sachs spokeswoman Tiffany Galvin-Cohen said in a statement.

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