Venezuelan President Nicolas Maduro is promising to shave off his trademark moustache if his socialist government doesn’t meet a year-end goal of handing over its 1 millionth public housing unit to a family.

Maduro earlier this week provoked laughter from friends and foes alike when he in jest pledged to cut his bushy facial hair if the goal wasn’t met. He repeated the pledge on Thursday, telling his Housing Minister that the future of the country’s most-watched moustache was in his hands.

“If by December 31 we have reached the 1 million mark, I’ll cut off my moustache as a form of self-punishment so everyone knows we didn’t meet the goal,” Maduro said at a ceremony to deliver 2,520 apartments in a housing project named for the late President Hugo Chavez.

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