Starbucks baristas seem reluctant to talk about race with customers, despite the company’s “Race Together” campaign promoted by CEO Howard Schultz and USA Today.

The campaign encourages baristas to talk to customers about the country’s racial tensions while writing “Race Together” on coffee cups, but it’s heading for failure judging from the lukewarm reception it has received, especially considering how talking about race to strangers can lead to violence.

Baristas would rather do their jobs serving coffee than act as custodians for society.

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