Starbucks is removing holiday-inspired images from its coffee cups in yet another example of political correctness run amok.
Unlike previous years where the cups came with holiday imagery, such as vintage ornaments and hand-drawn reindeer, Starbucks’ new Christmas cups are now just plain red.
“Creating a culture of belonging, inclusion and diversity is one of the core values of Starbucks, and each year during the holidays the company aims to bring customers an experience that inspires the spirit of the season,” Starbucks said in a statement. “Starbucks will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world.”
The company also claimed that switching to the plain, red cups was a “more open way to usher in the holiday.”
In other words, holiday imagery and references to Christmas aren’t politically correct and must be banned.
“I think in the age of political correctness we’ve become so open minded our brains have literally fallen out of our head,” former pastor Joshua Feuerstein said in a viral Facebook video. “Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups?
A Starbucks employee, Skylar Shelley, even told CBS that people who never came to Starbucks regularly would do so during the holiday season because of the holiday cups.
Starbucks has been producing the holiday cups since 1997, but the decision to nix them follows the company’s recent trend to dabble into so-called “social justice.”
Earlier this year the company attempted to launch a #RaceTogether initiative in which baristas were expected to talk to customers about race relations in the U.S.
“We at Starbucks should be willing to talk about these issues in America,” Starbucks CEO Howard Shultz said about the campaign. “Not to point fingers or to place blame, and not because we have the answers, but because staying silent is not who we are.”
Schultz ultimately killed the #RaceTogether initiative after intense public backlash and the fact that it placed baristas in danger of being attacked by customers.
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