August 4, 2011
The coolest free stuff on the Internet actually comes at a notable price: your privacy.
For more than a decade, tracking systems have been taking note of where you go and what you search for on the Web — without your permission. And today many of the personal details you voluntarily divulge on popular websites and social networks are being similarly tracked and analyzed.
The purpose for all of this online snooping is singular: Google, Microsoft, Yahoo, Apple, Facebook and others are intent on delivering more relevant online ads to each and every one of us — and bagging that advertising money.