Olivia B. Waxman
April 30, 2014
The seasoned beef recipe section of Taco Bell’s website is going viral this week, as ABC News, USA Today, and Business Insider claim the page has been updated with colloquial explanations of the recipe, which is 88% “premium beef”, while the other 12% is called “Signature Recipe.”
The page is clearly intended to put an end to rumors that Taco Bell beef is “Grade D” meat once and for all. In fact, in 2011, a lawsuit alleged Taco Bell beef was only 35% beef according to lab tests, but it was dropped.
The website also hopes to make consumers less afraid of ingredients that are “hard to pronounce” and assure them that they are FDA-approved. For example, joking that potassium chloride “sounds like a science experiment,” the site explains, “We actually used it to help reduce the amount of salt used in our seasoned beef recipe.”