Social media users blasted a new ad by luxury car manufacturer Jaguar featuring what can only be described as a cadre of woke weirdos.
The strange ad, posted to X with the caption “Copy nothing,” features an assortment of diverse models, including obese and transgender figures, as the messages, “create exuberant,” “live vivid,” “delete ordinary,” and “break moulds,” flash on the screen.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
One curious omission in the British car company’s ad: a car.
The bizarre ad prompted some to sell their Jaguars, while some who were considering buying a Jaguar declared they’d instead look elsewhere.
I own a Jag but having seen this crap am feeling morally compelled to sell it and buy a Tesla instead. https://t.co/H99KBGUNnJ
— James Esses (@JamesEsses) November 20, 2024
Anyone want to buy a car, going cheap!@jaguar 😫 pic.twitter.com/JZbgC5b7TV
— Hamish (@RocketorRekt) November 20, 2024
I’m literally scheduled to buy a Jaguar F-Pace tomorrow and I am strongly considering cancelling the transaction https://t.co/rXECxo8IM5
— Costa Kapothanasis (@CostaKapo) November 20, 2024
The ad also prompted commentary from Tesla owner Elon Musk, who asked the brand, “Do you sell cars?”
Do you sell cars?
— Elon Musk (@elonmusk) November 19, 2024
Other commentary was not so kind.
This is gay bullshit.
— Andrew Tate (@Cobratate) November 20, 2024
I have 76 cars, I do not own a Jag – and now I never will.
Faguar. https://t.co/rCrTwadhkn
— Tristan Tate (@TateTheTalisman) November 20, 2024
Tell me @Jaguar do you have to be trans, a freak or an ethnic minority to buy a Jag? Simply awful. pic.twitter.com/p63PHzjFSR
— David Atherton (@DaveAtherton20) November 20, 2024
You're right. They're trying to copy what they feel society wants them to do, not what's best to sell cars.
— Not the Bee (@Not_the_Bee) November 19, 2024
So your plan is to market to black crossdressers?
— RAMZPAUL (@ramzpaul) November 20, 2024
They are all so unhappy, it's painful to watch.
— A Candle Lit (@A_Candle_Lit_2) November 19, 2024
Gay as hell
— Hodgetwins (@hodgetwins) November 20, 2024
Ain’t nobody buying a Jag after watching this
Jaguar: "Guys, stop! Just wait till you see the car!"
— JK Johnny (@_JohnnyJones) November 19, 2024
The car: pic.twitter.com/S3iBQc8UIx
They did the meme https://t.co/59GpDhJdly pic.twitter.com/ag3m7lKkfx
— _NamrokNamrok_ (@_NamrokNamrok_) November 19, 2024
One X user offered their ad services free of charge.
Hi! I fixed your terrible ad. It took two minutes. pic.twitter.com/zODRcBzfpK
— Huff (@Huff4Congress) November 20, 2024
Clearly the majority of social media users are appalled at the iconic company’s latest re-imagining.
Will they change course in response to the backlash or will they go the way of Bud Light?