Skip to content

Kellogg CEO Celebrates More Families ‘Under Pressure’ by Inflation Resorting to Eating Cereal for Dinner

Kellogg's exec faced backlash on social media for tone-deaf remarks.

We’re at the 'cereal for dinner' stage of the global financial collapse

Kellogg CEO Celebrates More Families ‘Under Pressure’ by Inflation Resorting to Eating Cereal for Dinner Image Credit: screenshot/CNBC
SHARE
LIVE
gab

Kellogg’s CEO Gary Pilnick was happy to report that more famlies are resorting to eating cereal for dinner in the face of economic pressure from inflation.

Pilnick joined CNBC last week to describe his satisfaction with emerging reports that families are now turning to breakfast cereal at dinner time to cope with rising inflation.

“The cereal category has always been quite affordable and it tends to be a great destination when consumers are under pressure,” Pilnick said Friday.

“Some of the things we’re doing is first messaging. We gotta reach the consumer where they are, so we’re advertising about cereal for dinner.

“If you think about the cost of cereal for a family versus what they might otherwise do, that’s going to be much more affordable,” he added.

CNBC host Carl Quintanilla expressed skepticism at the marketing strategy, asking, “I’m all for innovation in marketing, but the idea of having cereal for dinner, is there potential for that to land the wrong way?”

Pilnick replied, “We don’t think so. In fact, it’s landing really well right now…it turns out that over 25% of our consumption is outside the breakfast occasion. A lot of it’s at dinner, and that occasion continues to grow.”

“Cereal for dinner is probably something that is more on trend now and we would expect to continue as that consumer is under pressure,” he added.

Many Americans blasted Pilnick’s tone-deaf celebration of future profits at their expense.

Notably, food spending as a share of disposable income has skyrocketed to the highest level in 30 years under Joe Biden.

Amid this persistent inflation brought on throughout Biden’s term, other media outlets have been urging Americans to eat less in the face of rising prices.

To Save Money, Maybe You Should Skip Breakfast,” the Wall Street Journal wrote this month.

Bloomberg News also suggested consumers stop buying staples like milk and meat and to take public transportation instead of paying for gas for their vehicle.

The Atlantic, rather than offer any kind of advice at all, simply blamed the American people for high inflation.


Follow 5 on X | Truth | Gab | Gettr | Minds

Get 40% OFF our fan-favorite drink mix Vitamin Mineral Fusion NOW at the Infowars Store!
SHARE
LIVE
gab