Sales of Kellogg’s Froot Loops have plunged in recent weeks after activists warned Americans the popular breakfast cereal contains harmful food dyes absent in versions marketed in other countries.
Food Babe “Vani Hari,” who’s been at the forefront of bringing the issue to the public’s attention, revealed Wednesday Froot Loops sales “are down 54.6% in the last 12 weeks.”
“Our campaign to get artificial food dies out of Kellogg cereals is working,” Hari told followers on X, congratulating them on making their voices heard by voting with their dollars at the supermarket.
Breaking: Froot Loops sales are tanking! Down 54.6% in last 12 weeks. American companies cannot continue poisoning us with artificial ingredients they don’t use in other countries or they will go bankrupt! RIP Froot Loops 🪦 #CancelKelloggs pic.twitter.com/onI68TP8O7
— Vani Hari (@thefoodbabe) December 4, 2024
“Toucan Sam is looking for a new job,” Hari said, adding, “American companies will no longer be able to get away with selling us ingredients they don’t use in other countries using more toxic poisonous chemicals and cereals here in America.”
“Americans are rising up and the data is right there,” Hari added.
The following info-graphic depicts Hari’s concern with America’s food supply.
In 2015, Kellogg's pledged to rid their food of toxic artificial colors.
— Calley Means (@calleymeans) April 20, 2024
Today, their most popular cereals (Froot Loops, Apple Jacks) still contain these ingredients.
Sign the petition to tell Kellogg’s To Stophttps://t.co/HkXBn1BYHT pic.twitter.com/RlF041TQnp
News of Froot Loops’ sales decline comes as Hari visited Congress last September to deliver a presentation slamming processed and chemical-laden foods sold to American consumers.
Vani Hari, also known as the Food Babe: "Right now, we are petitioning Kellogg's because the government hasn't taken up this issue. Right over the border, this box of Froot Loops is from Canada. It's colored naturally with watermelon, blueberry, and carrot juice. This is the US… pic.twitter.com/BQpMQlPgDL
— Camus (@newstart_2024) September 29, 2024
“Our government is letting US food companies get away with serving American citizens harmful ingredients that are banned or heavily regulated in other countries,” Hari said.
“Even worse, American food companies are selling the same exact products overseas without these chemicals but choose to continue serving us the most toxic version here,” she said, adding, “It’s un-American.”
Hari followed up by holding a protest outside of Kellogg’s headquarters in Battle Creek, Michigan, in October, after which she urged a boycott of the company after representatives refused to meet with her.
When Health and Human Services (HHS) secretary nominee Robert F. Kennedy Jr. also made remarks about Froot Loops containing too many artificial ingredients last month, the New York Times attempted to fact-check him; however, instead of disproving his claim, they proved him right.
“Mr. Kennedy has singled out Froot Loops as an example of a product with too many artificial ingredients, questioning why the Canadian version has fewer than the U.S. version,” they wrote.
“But he was wrong,” the article continued authoritatively — except instead of debunking his argument, it went on to accidentally confirm exactly what Kennedy was warning about.
Spitting out my coffee after reading this NYT "fact check" of RFK Jr. pic.twitter.com/sqL9jaeUR1
— Brad Cohn (@BradCohn) November 17, 2024
“The ingredient list is roughly the same, although Canada’s has natural colorings made from blueberries and carrots while the U.S. product contains red dye 40, yellow 5 and blue 1 as well as Butylated hydroxytoluene, or BHT, a lab-made chemical that is used ‘for freshness,’ according to the ingredient label,” the report said.
Maybe now that the issue is affecting their bottom line, cereal makers will get the message.
**BONUS FLASHBACK FROM INFOWARS VAULT — Food: The Ultimate Secret Exposed – Alex Jones’ Special Report**