Image Credit: youtube screenshot 
An ad from UK whisky company J&B shows a married man secretly exploring transgenderism.
In the Spanish ad titled, “She,” an elderly man grabs his wife’s lipstick and locks himself in the bathroom as he practices applying the makeup item.
“In another scene, he buys a palette of eye shadow from his local corner store, despite getting a judgmental look from the clerk. And in another moment, he studies the model in a perfume ad at a bus stop to learn how to apply eyeliner,” reports Today.com.
The man later during a Christmas gathering then proceeds to take a much younger male relative to the bathroom, where he teaches the young man to also apply makeup.
The ridiculous ad is part of a new acceptance and inclusivity initiative attempting to appeal to the fringe minority, the company said in a statement.
“From J&B we want everyone to feel free to celebrate the holidays, giving visibility to a reality that thousands of people face, including the LGBTIQ+ collective who seek a safe space to be and show themselves openly, but also for families who many times they also suffer the absence of those loved ones who, due to their gender identity or sexual preference, are not present at the parties,” the company’s marketing director for South Europe said in a statement obtained by AdWeek.
The liquor company was slammed on social media for its ludicrous commercial, with many questioning what the ad has to do with selling whisky.
Thank god I don’t drink the J&B Whisky sh|t
— Charles Penifore (@CharlesPenifore) December 19, 2022
Whisky producer, doing an alphabet pride Advert?!!!
I don’t think there gonna like how it’s going to go for them.
“Hey man it’s my round what do you want?”
“Get me a double of J&B Whisky”
“J&B! You can go to the bar and get that yourself Bro, I’m not buying that shit!” pic.twitter.com/ZflKOudcI4— RumourControl (@RumourControl1) December 19, 2022
Breitbart reports the ad comes on the heels of “another J&B summer ‘Pride’ campaign showing how ‘LGBTQ+ people [abandon] their hometowns and [move] to cities where they’ll feel more accepted.’”