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Joe Biden has been careful to avoid the public light since he was installed as president, which the White House admitted is his team’s “deliberate” public relations strategy.
For months, Biden has avoided press briefings, interviews and public appearances seemingly to minimize his many gaffes and cognitive issues.
But the White House told Politico Tuesday that Biden simply “has a lot on his plate,” adding that was why his Cabinet members are acting as the face of his administration.
“Our communications strategy is based on innovation in the digital space, flooding the zone in regional and coalitions press, and effectively using traditional national media. He’s the president, he’s got a lot on his plate. We have people fanning out every single day across different media to amplify his message,” deputy communications director Kate Berner said.
“We don’t let his schedule be a limiting factor for us. We use the Cabinet, they’re experts in their field. They also have audiences that they can uniquely speak to.”
Former White House communications director under Obama Jen Palmieri also signaled that Biden’s administration should serve as surrogates to sell the left’s socialist agenda instead of Biden himself.
“They don’t have the burden that the Obama team had of trying to convince people that a policy is going to make their lives better,” Palmieri said. “Joe Biden is never going to fill the news vacuum that’s created by the departure of Donald Trump. But the administration writ large can do that.”
Fox News host Howard Kurtz noted that Biden has a “responsibility” to take multiple questions from the press.
“Not one sentence in this Politico story saying as I believe that the president has a responsibility to take questions from the press. Not one or two and oval office photo ops,” he said.
“Not because we’re so charming, but because we ask questions on behalf of the public. That’s what would happen if a Republican president was not engaging with the press to this degree.”
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