Why? Hershey’s International Women’s Day Ad Features Tranny

Image Credit: hershey's screenshot

American chocolate manufacturer The Hershey Company, or Hershey’s, is receiving backlash after featuring a man who thinks he’s a woman in their International Women’s Day advertisement in Canada.

The ad starts with a graphic reading, “Her For She,” as “Fae Johnstone” plugs his consulting firm and refers to himself as a woman.

The chocolate's out of the wrapper!

Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers. https://t.co/0s9uh8MvHv pic.twitter.com/jdXNJfcZmo

— Fae Johnstone, MSW (@FaeJohnstone) March 1, 2023

According to the New York Post, some people are threatening to boycott Hershey’s over the anti-female advertisement.

Boycott threatened over transgender inclusion in Hershey’s Woman’s Day promo https://t.co/RET4ehhHdi pic.twitter.com/sz2BlfrHbv

— New York Post (@nypost) March 2, 2023

A graphic reportedly showing the top 10 owners of Hershey’s went viral online due to entities like the Vanguard Group and BlackRock being among the highest stakeholders.

Twitter users slammed the strange promotion, with one person noting, “How does Hershey’s #CelebrateSHE ?! By platforming a MAN!!!!”

How does @Hersheys #CelebrateSHE ?!

By platforming a MAN!!!!
We see you & we’re fed up with this.#BoycottHersheys #hersheyshateswomen https://t.co/KpgsoeQbSC pic.twitter.com/d1U4n6OPo9

— Restatement Of The Obvious℠ (eff/right/off) (@RejektEvidence) March 2, 2023

So @Hersheys is featuring a male in costume as a woman for its international women’s day ad campaign. https://t.co/PbxV8ZJD1Q

— Mollie (@MZHemingway) March 2, 2023

That’s one giant W for the patriarchy, and one giant L for @Hersheys https://t.co/LZh4VC9sek

— Jason Jones (@jonesville) March 2, 2023

Dear @Hersheys

I see a HIMHE. https://t.co/TcssfQLd3Y

— Shemeka Michelle (@ShemekaMichelle) March 2, 2023

Hershey’s chocolate wants you to enjoy your “authentic self”

Unless of you’re you’re a straight, white, Christian male. Then you can STFU and eat bugs while the man in a dress speaks for you pic.twitter.com/niYbZtcCQP

— E (@ElijahSchaffer) March 2, 2023

Hershey’s is “honoring” women by featuring delusional, disfigured men on its candy bars. Feel empowered yet, ladies? https://t.co/RmREVKcVTd

— Sean Davis (@seanmdav) March 2, 2023

I am SICK & TIRED of women being erased so that mentally ill men feel better

Won't be buying Hershey's chocolate bars as long as their "women" have one between their legs. https://t.co/7AzY59Fc8c

— Ashley St. Clair (@stclairashley) March 2, 2023

Now @hersheys is the latest corporation to replace women with men dressed up as women… This time to honor international women’s day. You can’t make this stuff up. If you’re sick of this too then refuse to give Hershey’s any of your money. https://t.co/No2QalImup

— Robby Starbuck (@robbystarbuck) March 2, 2023

.@Hersheys embraces misogyny. https://t.co/9oKAu5mLVI

— Tom Fitton (@TomFitton) March 2, 2023

The backlash so far shows why people say, “Get woke, go broke,” but time will tell if the stunt actually backfires on the huge corporation.

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