The Democratic National Committee (DNC) has tasked the Kamala Harris campaign’s “wildly popular” social media team for a new “rapid response push” to counter President-elect Donald Trump’s second term in office, Axios reported.
The DNC’s new rapid response @FactPostNews “is the latest sign of the party’s efforts to rebrand and bring in new audiences after a disappointing 2024 cycle.”
The Democrat initiative will start on X, Threads, and leftist haven Bluesky and will eventually expand to TikTok, Facebook, and Instagram, focused on two major priorities: “Economic messaging and refining their digital outreach.”
DNC launches new rapid response social media ahead of Trump's return to office https://t.co/8SWvQeusYi
— Axios (@axios) January 13, 2025
From Axios:
The new rapid response @FactPostNews initiative will try to combat online misinformation and respond to Trump administration actions by pushing out memes, videos and graphics.
The account will be run by many of the same people who led the @KamalaHQ social media account during the 2024 campaign.
“The Republican disinformation machine is powerful, but we believe a stronger weapon is giving people the facts about how Trump and his administration are screwing over the American people,” DNC chief mobilization officer Shelby Cole said in a statement.
Axios explained that the DNC is attempting to “sharpen” its online strategy after the Trump campaign trounced the Harris campaign’s online messaging leading up to the election.
This is the official rapid response page of the Democratic Party, holding Trump and MAGA extremists accountable.
— FactPost (@factpostnews) January 13, 2025
Welcome to FactPost.
“The war room relaunch is the latest example of the Democratic Party trying to sharpen its online presence — particularly on alternative media platforms — after the election revealed that Trump’s media strategy broke through,” Axios reported.
In the short term, the “FacePostNews” team plans to target President-elect Trump’s incoming Cabinet as the confirmation process begins.
“Over the next several weeks of confirmation hearings, the DNC will try to spotlight the personal wealth of many of Trump’s picks for key government positions, per the memo,” the outlet reported.
Trump’s projected Cabinet is worth at least $10 billion, according to research by Axios’ Zach Basu and the nonprofit Americans for Tax Fairness.
The DNC will also warn that Trump’s proposed policies will walk back some of the economic progress made under President Biden.
“Trump’s MAGA loyalists in Congress are gearing up to push through these unfit billionaire picks and Trump’s anti-working families agenda,” the memo reads.
Former Trump campaign rapid response deputy director Greg Price mocked the DNC online rebranding push, noting that the Harris campaign deployed this entire social media team and still lost badly to Trump’s social media skeleton crew.
“It’s funny that Axios would describe these losers as ‘wizards’ considering they had an entire team doing social media, whereas Team Trump was literally four of us running the operation and we ended up destroying them. Best of luck to the Dems as they double down on cringe,” Price wrote on X Monday.
It's funny that Axios would describe these losers as "wizards" considering they had an entire team doing social media, whereas Team Trump was literally four of us running the operation and we ended up destroying them.
— Greg Price (@greg_price11) January 13, 2025
Best of luck to the Dems as they double down on cringe. https://t.co/42NZIGsjQj
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