(LifeSiteNews) – Hardware retail chain Lowe’s is the latest major brand to announce a retreat from “woke” policies, again driven by pressure from conservative filmmaker Robby Starbuck.
Starbuck announced Monday on X that he had notified Lowe’s that he was planning another of his now-trademark exposés against the company’s left-wing corporate policies, to which Lowe’s responded by announcing multiple changes to those policies.
Specifically, the company will stop participating in the Corporate Equality Index social credit system promoted by the LGBT pressure group Human Rights Campaign (HRC), cease donations to “pride” and other divisive events, and replace identity-based employee resource groups with one for all employees. It also suggested more reforms would follow.
“We’re now forcing multibillion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose,” Starbuck said. “We are winning and one by one we WILL bring sanity back to corporate America.”
In recent years, left-wing activists have used “diversity, equity, & inclusion” (DEI) dogma and “environmental, social, & governance” (ESG) standards to encourage major U.S. corporations to take favorable stands on political and cultural issues such as homosexuality, transgenderism, race relations, the environment, and abortion.
Political and customer backlashes to such activism has translated to business woes for companies such as Disney, Bud Light, Target, Tractor Supply, John Deere, and Jack Daniel’s – the last three of which all dropped much of their corporate left-wing activism after exposés (or threats of them) by Starbuck.