Image Credit: Bruce Bennett/Getty Images 
Kohl’s has become the latest retailer to incur public backlash over its “Pride” line of clothing marketed to children.
Kohl’s Pride Month merchandise has come under scrutiny on social media, which includes rainbow onesies for babies 3-months, 6-months and 9-months old.
Other products includes a “Love Is Love” banner, towels, bibs, candles, shorts, and pillows, and shirts that say “Be Proud” and “Ask Me My Pronouns.”
Kohl’s is pushing LGBTQ Pride for literal babies pic.twitter.com/SzoHSXGp4n
— End Wokeness (@EndWokeness) May 28, 2023
TPUSA contributor and influencer Morgonnn slammed the blatant corporate virtue-signaling and “transgender ideology” push, especially in the wake of massive backlash against Target over its kid-oriented Pride merchandise.
Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross. #BoycottTarget was the beginning here’s another to add to the list. #PrideMonth pic.twitter.com/amEZ2x6a4g
— MORGONN (@morgonnm) May 29, 2023
Plenty on social media piled on.
“ThEy ArEn’T CoMiNg FoR YoUr KiDs”
— The Redheaded libertarian (@TRHLofficial) May 28, 2023
Another store I won't be buying from.
— StrudalsMom
(@strudalsmom) May 28, 2023
We already know what to do. Kohl’s bud light moment.
— Michael Vartanian (@tujunga_mike) May 28, 2023
It's on sale! I'm glad that no one wants to buy it
— ☆.｡ .｡☆ (@Web3Brainiac) May 28, 2023
Target has so far lost over $10 billion in the last week from nationwide boycotts, forcing the company to walk back its virtue signal and move its Pride collection to the back of the store and sever its ties with Satanic trans art brand Abprallen.
Bud Light suffered a similar fate in April, losing over $16 billion so far from boycotts over its partnership with trans activist Dylan Mulvaney.
Kohl’s was already facing economic headwinds long before this LGBTQ issue surfaced.
“Kohl’s Corporation has seen its stock plummet over the last year, sinking by over 50% due to various worrying signs. In July 2022, the stock dropped almost 21% after the retailer revealed it had ended a potential deal to be acquired by Franchise Group and warned of a decline in sales exacerbated by a drop in consumer spending,” Fox News reported.
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